The JK Honcho Concept is an evolution of the bespoke JK Crew Concept built by Bruiser Conversions. This concept is a celebration of the heritage of the Jeep Gladiator pickups that were built from 1962 – 1969 by the Willys Motors and Kaiser Jeep Corporation, extending the performance and refinement of the JK Crew Concept.

Jeff Garland trusted a key aesthetic element to achieve this concept by incorporating a front clip manufactured by Chris Durham Motorsports. This fully-functional concept is built to handle the challenges of global off-road adventures. The customization expands upon the amazing capabilities of the 4-door Jeep Wrangler JKU giving it a more rugged exterior with the utility of a truck bed including an integrated roll bar, and repowered to meet the performance demands of the heavy duty axles and massive 42″ tires. This concept is equipped with a Bruiser Power Solutions fully-integrated LS3 V8 engine kit that puts out an impressive 500 Horsepower.